tabuf.blogg.se - The dip by seth godin summary

“Marketing is the act of telling stories about the things we make-stories that sell and stories that spread.”.

“Leadership, on the other hand, is about creating change that you believe in.”.

The ones who challenge the status quo, who get out in front of their tribes, who create movements.” And they are grounded in respect and admiration for the leader of the tribe and for the other members as well.”

“Tribes are about faith-about belief in an idea and in a community.

“We want to belong not to just one tribe, it turns out, but to many.”.

We are drawn to leaders and to their ideas, and we can’t resist the rush of belonging and the thrill of the new.”

“One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.

“Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.”.

“Generous and authentic leadership will always defeat the selfish efforts of someone doing it just because she can.”.

All that’s missing is you, and your vision and your passion.”

“The market needs you (we need you) and the tools are there, just waiting.

“Human beings can’t help it: we need to belong.”.

“You can’t have a tribe without a leader-and you can’t be a leader without a tribe.”.

People want connection and growth and something new.

Sometimes one person leads, sometimes more. “A group needs only two things to be a tribe: a shared interest and a way to communicate.”.“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”.More than 10,000 people have taken his powerful workshops, including altMBA and The Marketing Seminar. In 2018, he was inducted into the Marketing Hall of Fame. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His latest book, This Is Marketing, was an instant bestseller around the world.

You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages.